Couture + Culture
Interview with Nazila Sawhney
Photograph by David Lee with Paparazzo Film
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Fashion has the power to transcend boundaries, tell stories, and ignite movements. For Nazila Sawhney, fashion isn't just about garments — it's a journey of self-discovery, cultural reclamation, and empowerment. As a TEDx Speaker and acclaimed fashion designer, Nazila's remarkable journey from refugee to couturier epitomizes resilience, creativity, and the transformative potential of storytelling.
Nazila's narrative begins amidst the cultural vibrancy of pre-conflict Afghanistan, where fashion flourished as a symbol of freedom and expression. However, the onset of turmoil forced her family to flee to India, then eventually settle in Canada. Amidst the challenges of displacement and assimilation, Nazila found solace and inspiration in the colorful tapestry of Indian apparel, igniting her passion for fashion.
Driven by a desire to create garments that resonated with her cultural heritage while embracing contemporary aesthetics, Nazila embarked on a journey of self-discovery and entrepreneurship. Armed with determination and a vision, she traversed continents, honing her craft, and defying conventions to establish Nazila Couture — a brand synonymous with elegance, authenticity, and inclusivity.​​
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​Cultural Narratives
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Nazila's dedication to preserving Afghan heritage is palpable in her designs, which seamlessly blend traditional motifs with modern sensibilities. Despite logistical hurdles, she perseveres, sourcing vintage embroideries and fabrics from Afghanistan to infuse her creations with a sense of nostalgia and reverence. Through her work, Nazila seeks to not only celebrate her cultural roots but also challenge stereotypes and foster cross-cultural understanding.
In addition to her groundbreaking designs, Nazila is a fervent advocate for storytelling as a catalyst for social change. Through her organization, The Untold Stories Foundation, she amplifies marginalized voices, offering a platform for narratives that challenge perceptions and inspire empathy. Her upcoming event, the Untold Stories Fashion Gala on September 21st, 2024, at the Clayton House in Scottsdale, promises to be a celebration of diversity, resilience, and the transformative power of storytelling.
Nazila's journey from refugee to fashion icon is a testament to the transformative power of resilience, creativity, and cultural pride. Her story reminds us that fashion isn't just about what we wear — it's a reflection of our identity, heritage, and aspirations. As Nazila continues to inspire others through her work and advocacy, she invites us to embrace our own narratives, celebrate diversity, and reimagine fashion as a vehicle for social change and empowerment. To learn more about Nazila Couture and her upcoming events, visit Nazila Sawhney/Nazila Couture on Instagram @nazilacouture.
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