The future of shopping bags is in
one woman's hands
MEET BYBBA FOUNDER & CEO, PAM SEIDMAN
In the bustling realm of fashion, trends ebb and flow, but one individual is reshaping the landscape with a vision of sustainability and purpose. Pam Seidman, a seasoned veteran with a 25-year career in the fashion industry, has stepped into the spotlight with the launch of BYBBA (BEE-BA) – standing for "Bring Your Bag Back Around" – in April 2021. With states like New York adopting regulations on single-use plastic bags and consumers shifting towards more sustainable practices, Pam saw an opportunity to make a difference.
Drawing from her dynamic skill set and deep industry connections, Pam has crafted BYBBA into a brand that goes beyond mere fashion. It's a movement, centered on the conscious-carrying ethos. Each bag is meticulously designed and manufactured from 100% recycled ocean plastic, embodying Pam's commitment to keeping plastic out of our hands and ultimately, our oceans. Additionally, BYBBA donates 5% of its profits to Oceanic Global, a charity dedicated to ocean conservation.
Every style BYBBA designs serves multiple uses and is crafted with the intention of replacing plastic. For example, The Double Take THIS/THAT or WET/DRY is very intentionally made to save on using Ziplocks and plastic bags for wet items.
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But Pam's journey with BYBBA is more than just a business venture; it's the culmination of her many years of building world-class brands. Today she’s finding new expression in BYBBA – where sustainability meets style – and she’s introducing an entirely new approach and layer to the “reusable” bag market. According to Seidman, “We’re considering the way people carry in all aspects of their lives and coming up with solutions for the way they move through their day to day in the context of today’s world. It’s all about good design and fewer, better things!”
BYBBA's impact extends beyond its products. It's a catalyst for change, encouraging consumers to reconsider their relationship with disposable items. Pam believes that in today's evolving retail landscape, people are consuming differently, and BYBBA provides lasting solutions to meet those changing needs.
As Pam Seidman breathes life into BYBBA, her story intertwines with the brand's core values. Her journey mirrors the brand's mission: to craft sustainable style, one bag at a time. Through her vision and dedication, Pam is not just reshaping fashion; she's shaping the future of conscious consumption. Her products can be found on BYBBA.com and stocked at prestigious retailers like Bloomingdales, Nordstrom, MoMA Design, and Equinox.
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